Do you think adding the Target partner program to your affiliate marketing portfolio would be a good idea? If you are, stick around because I’m about to share with you everything you need to know about the program.
I thoroughly examined and researched the main features and advantages of the Target affiliate program before writing this review, so it should assist you in determining whether Target is a good affiliate partner for you or not.
Watch The Below Video To completely understand The Target partner program
Table of Contents
WHAT IS TARGET? (PROFILE & BACKGROUND)
First launched in 1902 under the name Goodfellow Dry Goods, it quickly became known as a discount store and opened its first official named Target store in Roseville, Minnesota, in 1962.
In the early 1960s, The Dayton Company, seeking to enhance customer relationships, embarked on a pioneering venture. They aimed to create a unique discount store catering to value-conscious shoppers seeking quality. The new store, led by Douglas J. Dayton, combined fashion and value, featuring 75 diverse departments, wide aisles, fast checkout, and ample parking. In 1962, the first Target store opened in Roseville, Minnesota, offering a novel blend of department store quality with discount store prices. This innovative approach quickly attracted shoppers, and Target differentiated itself as a delightful shopping destination.
The name “Target” was coined by Stewart K. Widdess, inspired by a bullseye, symbolizing the store’s commitment to hitting the mark in terms of goods, services, community involvement, and overall experience. Target’s success led to the expansion of its stores across Minnesota, all while establishing a distinct identity separate from its parent company, The Dayton Company. This transformation marked the birth of the iconic retail chain known for its quality products, fair prices, and a bullseye logo that has become a symbol of value and excellence.
TARGET COMPANY PROFILE:
- CEO: Brian Cornell
- URL: https://www.target.com/
- Formed: 1902
- Address: Minneapolis, Minnesota
- Phone Number: 612-304-6073
- Industry: Retail
- Target Revenue: Over $90 billion in revenue for 2020 (no details for 2020)
- Employers: Over 350k
- Stores: 1926 in America
- Affiliate Partner Program: Yes (though the Impact Radius affiliate platform)
HOW DOES THE TARGET AFFILIATE PROGRAM WORK?
To promote your products on your websites or other platforms, the Target affiliate program gives you access to text links, banners, widgets, and other tools. First, you need a website, blog, or following on social media. You can use these channels to promote Target products.
By sending customers to the Target website, you can earn money through their affiliate program. Then, if that customer buys one or more items, you could get paid a commission of up to 8%.
(To refer customers, you receive a unique affiliate link to use, which will track the traffic and sales you send to the website. The affiliate links are available inside your affiliate account, alongside tracking stats and marketing material.)
WHAT PRODUCTS CAN YOU PROMOTE WITH TARGET?
Consider Target to be similar to Amazon, but without the unproven brands. Amazon places a lot of emphasis on FBA (Fulfilled by Amazon), which allows sellers to buy goods from China and rebrand them under their own names. This explains why Amazon has a wide variety of brands.
With Target, the brands on sale are household names that you are likely aware of due to advertisements on various media platforms.
In the Target store, you can purchase almost anything, including:
- Clothing
- Home decor
- Furniture
- Exterior and garden
- Sports
- Electronics
- Beauty
- Groceries
- Event supplies
- Health products
- Baby
- Movies, Music & Books
- Pets
- Plus more
Commission Structure
The commission that an affiliate can earn through Target’s program depends on the category. You can earn anywhere from 1% to 8% of each sale. Most of the time it will be less than 8%.
In contrast, there are other categories like Health & Beauty and others like electronics, toys, or video games that have much lower commission rates, like 1%.
If you are marketing within those niches, it might be more beneficial to look into affiliate programs with higher commission rates for those markets.
You’ll also want to strategically market products that can lead to higher earnings within the category you’re promoting to maximize your income.
(Target’s affiliate program also has an Earnings Per 100 Clicks set up. That means you’ll make between $12 – $13 for every 100 clicks you get on your affiliate links.)
For some of the categories, as you can see from their commission structure, your commission percentage rises as you generate more sales.
But one of the biggest drawbacks is that Target also has some categories where you earn 0% commission. These categories include:
- Groceries
- Household essentials
- Baby care items
- Pets
- Electronics
- Toys
- Sporting goods
- Movies Video games and consoles
- Pharmacy and OTC
- Books
- SweetJoJo
- Contract mobile
- And more.
5 Reasons Why Target Is Worth A Second View
Some affiliates may find some of the commission structures to be very off-putting. The Target affiliate program, however, is not as bad as many other affiliate programs. Here are 5 reasons why Target is worth considering.
Greater Stability Than Amazon Associates
Target’s affiliate marketing program is not subject to all the politics that Amazon has to put up with. Amazon has also shown lots of inconsistency with its affiliate program in the past due to this.As a Target affiliate, you won’t need to worry about the affiliate program suddenly being shut down in your area – something that happens and has happened to Amazon Associates.
Possibility of Increasing Earnings
Unlike many other affiliate programs, the target partner program increases your commission percentage as your sales volume increases, which is a major plus. And although it might seem like a small improvement, it has a significant impact on your payout.
You Can Promote Reputable Brands
There are many difficulties involved in starting a website and attempting to sell your own brand, one of which is that no one has confidence in the caliber of your goods.
It takes time to develop this trust. However, Target offers goods from reputable manufacturers.
So customers are more likely to purchase their products rather than buy a brand they don’t know.
7-Day Cookie Policy
Unlike many new affiliate programs and partnerships, Target affiliates get a 7-day cookie policy.
So even if the customer doesn’t make a purchase within 24 hours using your affiliate link, you’ll still get the commission if the sale is made within the 7-day period.
Good Conversion Rates
Most affiliates want some sort of stability with the programs they choose to join. (Target offers $12 – $13 Earnings Per 100 Clicks, as we mentioned earlier) Essentially, this proves that Target is successfully converting affiliate traffic into sales.
FAST DELIVERY FOR YOUR CUSTOMER REFERRALS
Like Amazon, Target offers fast delivery for certain products purchased on the website. In addition, you can get same-day delivery for some items, but be sure to check that you get a commission before targeting them.
NEGATIVES OF THE TARGET AFFILIATE PROGRAM
Available only to residents of the United States
Although you can sign up for the affiliate program from outside the US, for your traffic to qualify for a commission, it must come from the US. Therefore, those outside the US are better off looking elsewhere for affiliate marketing programs unless you have a large following of US visitors.
NOT GREAT FOR THOSE IN CERTAIN NICHE MARKETS
If you have a website in specific niche markets, you’re better off using another program, mainly due to the low commissions.
For example, a website featuring beauty products will only get a 1% commission; you would be more profitable elsewhere such as with the Ulta affiliate program.
HOW DO YOU BECOME A TARGET PARTNER?
To become an affiliate for Target, you’ll need to join the Target partner program. The program is free to join, and all you need to do is enter your details and wait for acceptance.
THE TARGET AFFILIATE PROGRAM: PERSONAL FINAL THOUGHTS
The Target affiliate program is a solid affiliate program appropriate for people with websites in a small number of niche markets.
If you’re targeting a niche in the following topics:
- Apparel & Accessories
- Home & Outdoor Living
It would seem wise to join Target’s affiliate program. But if you are in another niche, you should probably check out alternatives like Costco, Walmart, or Amazon Associates.
With a 7-day cookie length and an EPC (learn more about what epc stands for and ways to increase it) of between twelve and thirteen dollars, the chance to make some decent money through the Target affiliate program is quite good.
Just be sure to choose your products wisely and create informative, high-quality content.
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