Shein is an Asia-based online fashion platform that is becoming popular due to its diverse styles. Shein is a well-known brand that sells stylish yet reasonably-priced apparel. It has become a dominant force in the fast-fashion industry, attracting millions of shoppers from over 150 countries. It also had an affiliate program called Shein affiliate program
As of 2024, SHEIN has continued its rapid growth with 88.8 million active shoppers globally, compared to 74.7 million in 2022. The company is projected to generate $48 billion in revenue this year, more than doubling its 2022 figure of $22.7 billion. Shein maintains a broad product range, including clothing, accessories, and home décor, while also expanding into beauty and homeware categories.
The platform remains especially popular among women and Gen Z shoppers, with women accounting for 64% of its user base. The average SHEIN customer now has an income of around $63,500 and spends about $100 annually on women’s clothing.
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Shein Affiliate Program
The Shein Affiliate Program, also known as SHEIN Publisher Program, allows bloggers, influencers, and businesses to earn money by promoting Shein products to their audience. As a Shein affiliate, you will receive access to exclusive offers, banners, coupons, and links that can be used to drive traffic to Shein’s website. You will receive a commission based on the sale amount when a customer clicks on your link and completes a purchase.
Remember these details:
- Commission Rates: Affiliates can earn between 10%-20% per sale, depending on the platform they sign up through
- Affiliate Portals: The program is available on platforms like ShareASale, Awin, Pepperjam, Admitad, and CJ Affiliate
- Countries Available: SHEIN operates globally, shipping to over 150 countries, including the United States, the United Kingdom, Canada, Australia, and many others
- Payment Methods: Affiliates can receive payments via PayPal, direct deposit, and wire transfer. Payouts generally take 30 to 45 days after a sale has been verified
How Can I Join the SHEIN Affiliate Program and Get Started?
To become an affiliate for SHEIN, you need to visit their affiliate page, fill out the application, and submit it. They have separate pages for the United States and for Europe and Asia. It’s free to join their affiliate program and you can earn between 10% and 20% in commissions on every sale.
To be accepted into the SHEIN Affiliate Program, you’ll need an active online presence on a social media platform with traffic, such as a website, YouTube channel, or Instagram account. You’ll also need to create engaging content that attracts potential buyers. Here’s what you need to apply:
Active Online Presence: As I stated, an active social media presence or website is required. Affiliates need at least 500 followers or consistent website traffic.
Engaging Content: The program focuses on affiliates who can create engaging and relevant content to drive potential sales
- Complete the application and accept the terms and conditions set forth by SHEIN.
- Provide a professional email address and your contact information.
- Have a live website or active social media channel with an established presence and traffic.
- If you plan to use YouTube, you’ll need an approved and active channel.
- Create written reviews, videos, and social media posts to attract traffic to your online platform.
- Ensure your chosen platform has a working payment portal.
The SHEIN team takes about six weeks to decide whether to select you as an affiliate.
Why choose the SHEIN affiliate marketing program?
The SHEIN Affiliate Program is doing well because of the impact of the pandemic on the economy. This has increased the demand for affordable clothing. SHEIN’s quick and trendy approach fits well with this demand, making it a strong competitor to Amazon in the fashion sector. China’s efforts to promote exports through online commerce are also contributing to SHEIN’s growth.
SHEIN’s appeal lies in its trendy, diverse, and reasonably priced products. Despite potential drawbacks in delivery speed and quality assurance, many Americans facing financial difficulties are attracted to SHEIN because of its affordability. The company’s strength in fast and reliable delivery remains a key selling point.
The competition between Amazon and SHEIN is expected to intensify in 2024. Amazon may need to change its strategy to regain market share, but no policy changes have been announced. The Chinese government’s efforts to promote e-commerce exports will play a significant role in this competition.
In terms of profitability, the SHEIN Program offers a 30-day cookie duration, compared to Amazon’s 24-hour duration. This longer duration is a significant advantage, especially during holidays when customers take time to consider purchases. A 24-hour cookie window would miss valuable opportunities for affiliates.
Key Benefits of the SHEIN Affiliate Program:
- 30-Day Cookie Duration: SHEIN offers a generous 30-day cookie window, meaning affiliates can earn commissions on any sale made within 30 days of a potential buyer clicking on their affiliate link
- Trendy, Diverse, and Affordable Products: SHEIN continues to be a leading platform for fashion-forward, affordable, and diverse products, catering mainly to young consumers, particularly women and Gen Z. Their product range now spans fashion, home decor, beauty, and more
- Shipping and Delivery: While SHEIN has worked to improve delivery speeds, especially with its expanding distribution centers globally, shipping times can vary by region, and longer wait times are common for international orders. Domestic shipping is generally reliable
- High Demand Due to Economic Factors: SHEIN’s low-cost business model continues to thrive, particularly in times of economic downturn. Consumers are drawn to the brand’s affordability, which has fueled its growth in 2024
- Global Expansion Backed by China’s E-commerce Export Promotion: Although not often emphasized directly in their marketing, SHEIN benefits from China’s supportive policies for e-commerce exports. This provides the brand with cost advantages that help them offer competitive pricing worldwide, indirectly boosting its success
The SHEIN Affiliate Program is well-positioned for success, with a competitive edge over Amazon. Its affordability and longer cookie duration make it an attractive option for affiliates seeking profitable opportunities.
PROS & CONS
For fashion enthusiasts looking to make money from their internet presence, the Shein affiliate program offers a number of benefits. Some of the pros are:
PROS
- High Demand: SHEIN’s affordable and trendy products appeal to a wide audience.
- Competitive Commission: Earn up to 20% commission per sale.
- Long Cookie Duration: 30-day cookie duration allows for more conversions.
- Global Reach: SHEIN ships worldwide, expanding affiliate earning potential.
- Diverse Product Line: SHEIN offers various categories (clothing, accessories, home goods).
- Regular Promotions: SHEIN provides affiliates with exclusive discounts and promo codes.
- Easy Tracking: User-friendly affiliate dashboard for monitoring sales and commissions.
- Fast Payouts: Commissions paid monthly via PayPal or bank transfer.
- Marketing Materials: Access to banners, images, and product feeds.
- Dedicated Support: SHEIN affiliate team provides assistance and guidance.
CONS
Before joining the Shein program, it’s important to be aware of some drawbacks. These include the need for a high-quality website or social media account that meets Shein’s standards, a high payout threshold for Bank Transfer Payment, the requirement to be proactive to avoid account inactivity, and high competition from other affiliates or publishers promoting similar products.
How much money is possible to earn through the SHEIN Affiliate Program?
Remember this: Shein and H&M offer affordable products. The average order value for the SHEIN Affiliate Program is $72.84, with a conversion rate of 5.21%. With a 10% commission, you can earn around $7 per sale. If your website gets 5000 visitors per month with a 5% conversion rate, you could make 250 orders, resulting in $1750 for that month.
Achieving 5000 visitors is a challenge for a medium blogger, but the SHEIN offer is still a good deal. To become an affiliate, it’s best to have an established presence in lifestyle and fashion, especially with a following of women and Gen Z.
If your audience prefers luxury, consider promoting brands like Louis Vuitton instead. Having a community on TikTok, Instagram, or YouTube is recommended for fashion promotion. Visual content is crucial. While Facebook and X are more private platforms, experienced marketers can still find them effective. If you have a personal fashion brand or a fashion-focused blog with thousands of monthly readers, the SHEIN program can be profitable on any platform.
Conclusion
We’ve thoroughly reviewed the SHEIN affiliate program, and due to the current high demand, we believe that the SHEIN affiliate program is very profitable at this time. It’s important to note that traditional names like Amazon still hold their own influence and credibility. It’s essential to remain unbiased and consider all sides. Make sure your affiliate program niche is appropriate and you have a well-defined plan to consistently promote those products, regardless of whether you go with SHEIN.
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